Logo of Heritage Guitars Inc

heritage
ascent
collection

Introducing the

Heritage Ascent Collection
Founders of Heritage Guitar Inc. standing in front of the iconic 225 Parsons Street location, birthplace of legendary craftsmanship in Kalamazoo, Michigan.

225 parsons street

Where our story begins.

Heritage Guitars have long been a symbol of American craftsmanship, born from a place rich with history and passion. As the world evolves and welcomes a new generation of musicians, so does Heritage.

We are dedicated to sharing our passion and artistry with musicians who seek the best in sound and build quality. Learn More.

Heritage Guitar Inc. solid-body electric guitars in vibrant colors—crafted for exceptional tone and timeless style.

ascent collection

Crafted for the next generation.

The Ascent Collection invites players to experience the Heritage legacy firsthand. Designed by skilled artisans, the collection blends the expertise from 225 Parsons Street with modern innovation.

Close-up of the Heritage H-150 Electric Guitar's Hardware and Strings

heritage ascent collection

H-150

Logo of Heritage Guitar Inc.

heritage by name.

heritage by nature.

At Heritage Guitars, we’re dedicated to sharing our artistry with musicians no matter where they are in their musical journey.

The bespoke experience starts at our Custom Shop, where the most remarkable guitars ever seen and heard are built by our artisans at 225 Parsons Street to exact specifications. Our Standard Collection is a favorite among players seeking an American-made guitar that amplifies their passion for music. Our Ascent Collection offers accessible guitars with Heritage DNA.

For those that love their Ascent Collection guitar and are looking to upgrade, in partnership with Well Played Gear, we offer the option to trade it in for credit toward a new Standard Collection or Custom Shop guitar. Exclusively available on heritageguitars.com.